• girls tell a secret image by Olichel Adamovich

    How to write a case study about a sensitive client

    Can you usefully write a case study about one of your customers, if your work for them needs to remain a secret? What if you’re forbidden from mentioning the customer’s name due to contrac...

    April 29, 2019
  • Be specific in your messaging, or be forgotten

    Autumn often brings a lot of work rewriting web copy, and based on the number of jobs we’re doing this month, this is a good time to bring up the power of being specific when it comes to your me...

    November 12, 2018
  • LinkedIn messaging is now contextual

    Have you noticed LinkedIn’s new in-your-face version of its messaging platform? Skype and LinkedIn are both owned by Microsoft, so it’s no surprise that on-board messaging is increasingly ...

    January 22, 2018