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One of the biggest challenges facing any business is how to sell a complex product in a simple manner. Animation can often help tell that story in a way that’s a whole lot less confusing than pages of dense sales literature or confusing diagrams.

In Armac Systems‘ case ENNclick was tasked with developing the concept for, and scripting, just such a video. The aim was to explain how the company’s inventory optimization systems, designed for the airline industry, can actually save money by using complex mathematical models that also take account of human experience and expertise.

In many cases this sort of story simply struggles to get itself across in a two minute pitch. But take the key messages and visualise them with a tightly scripted tale and you can achieve the following…

The animation of the script was brilliantly realised by Irish studio Zink Films.

Ralph

@ralphenn

http://ennclick.com