Sales people and marketing people move to a different beat. (Image copyright Rick Audet @ Flickr)

Blog, Featured post 1 — Tuesday, January 31, 2012 17:02

So your boss thinks marketing is a waste of time?

Crown Jewels - copyright Robert Arias @ Flickr

Content: still king after all these years, Part 2

Blog, Featured post 2 — Wednesday, January 4, 2012 10:55

There’s a new imperative for content creation in business. Changes to Google’s algorithm means that it has recently begun putting a stronger emphasis on fresh, interesting and unique content, which means that content creation must be part of your SEO and overall digital marketing strategy. Here’s how to get started.

Content: still king after all these years

Blog, Featured post 3 — Tuesday, December 20, 2011 21:08

Content is king, especially since changes to Google’s algorithm in 2011 mean it heavily favours websites that offer fresh and unique content. For UK & Irish businesses, this means that content creation must become one of your 2012 New Year’s resolutions.

e-Newsletters: Good for your business, good for your brand

Blog — Friday, November 25, 2011 15:31

Everyone’s inbox is a crowded place these days. With e-newsletter open rates hovering around the 20pc mark, is there still a compelling reason to publish your company’s content in the form of an e-newsletter? The answer is a resounding yes.

Have you heard about the new features in LinkedIn? (Image copyright Tracy Lee @ Flickr contact tracytracy@gmail.com)

How to search what everyone’s saying on LinkedIn

Blog, Web Pick — Friday, November 18, 2011 17:12

Few businesses make the maximum use of LinkedIn, seeing it only as a place to put up profiles and perhaps post the occasional status update. A new tool called LinkedIn Signal opens up the network to be a much more powerful networking, marketing and research tool. Here we demonstrate how you can use LinkedIn Signal to keyword search what anybody is saying on the service – even if they are not a first-degree connection to you.

Putting emotion into online marketing

Blog — Wednesday, November 16, 2011 11:26

One of the key online marketing themes that emerged at the recent Dublin Web Summit was the growing need to create an emotional experience for the user. Simply getting attention for your brand is no longer enough. Promising a good deal for the consumer is no longer enough – bad news for discount deals sites. The future (and in some cases the present) success of online marketing and advertising centres around creating an emotional ‘moment’ for the user.