With our professional interviewing skills, we create customer case studies that are fresh, genuine and convincing.
Customer case studies are a valuable way to promote your business. But in order to capture real, believable case studies, you need the customer to speak frankly and openly about their experience.
The best way to capture an honest case study is to have a neutral third party, such as a copywriter, interview the client about the full range of their experience. A copywriter will be able to draw out key quotes from the customer, and they’ll be able to ‘tell the story’ of the client relationship in a compelling way.