Activating an event sponsorship with real-time social media posts
eir business needed to activate its sponsorship of the sold-out Dublin Tech Summit, ensuring that its brand and support of the high-profile event remained visible in a crowded conference with multiple headline sponsors.
ENNclick attended in person, live-tweeting key insights from @eirbusiness, tagging speakers, using the #DTS18 hashtag and engaging with followers. We also wrote daily wrap-up blogs which were promoted across all social channels. The final result was a strong digital footprint for eir business throughout the most important technology event in the country.
- Steady stream of eir business branded content for #DTS18
- Monthly tweet impressions reached an annual high during #DTS18
- Real-time & end-of-day content signalled a strong event presence for eir as sponsor
"The live tweeting programme from ENNclick did exactly what we hoped it would: it allowed us to cement our position as headline sponsor and helped us to reinforce the eir business brand in the digital space"
Iris Daly, Head of Digital, eir Business
ENNclick is a content services agency with a team of experienced journalists who pioneered Ireland’s original ICT news source, ENN, in 1999 with ElectricNews.Net Ltd. Since 2010 we’ve worked exclusively as content partners to ICT companies, PR agencies, and marketing directors who need the highest quality content and copywriting for marketing communications and social media. In 2020 we created ENNclick Ltd, headquartered in Scotland and comprising our content services and fiction writing.
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