Case Study: Walter Scott Prize

Elevating a culture brand with focussed social media strategy

The £25,000 Walter Scott Prize for Historical Fiction is one the world’s richest literary prizes but had limited brand recognition among influencers, particularly the key audience of publishers.

ENNclick was engaged by the Prize’s PR agency to author a social media strategy that would raise awareness while staying true to the Prize’s brand values of literary excellence. We then implemented the strategy, posting content and engaging with stakeholders in a way that has steadily built following across Twitter, Facebook and Instagram, a new channel to the Prize.

  • Detailed social media strategy with a focus on understanding key audiences and influencers
  • ]Daily social media updates and considered cultivation of influencer relationships
  • Includes social media guidance for the Prize’s creative writing competition for young writers

"Sheila Averbuch provides the creative ideas, technical know-how and deep experience of social media behaviour that helps us reach and engage both existing and new audiences for our projects. Through her inspired work on our creative writing competition and published book prize, we have tripled entries to the former and taken the latter to new heights of public awareness."

Rebecca Salt, Walter Scott Prize for Historical Fiction

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