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January 27, 2021

Tag: copywriting

Why you doesn’t mean me: The importance of writing for your customer and not yourself

Tuesday, 14 November 2017 by Guest

Creating engaging, informative copy is essential if you want to keep your audience interested, and ultimately guide them down the sales funnel with your content. However, in the process of sticking to a finely-crafted marketing plan, with specific messages and objectives to deliver, it can be all too easy to make a critical copywriting mistake and start writing for yourself.

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ENNclick is a content services agency with a team of experienced journalists who pioneered Ireland’s original ICT news source, ENN, in 1999. Since 2010 we’ve worked exclusively as content partners to ICT companies, PR agencies, and marketing directors who need the highest quality content and copywriting for marketing communications and social media.

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