Case Study: eir Business

Activating an event sponsorship with real-time social media posts

eir business needed to activate its sponsorship of the sold-out Dublin Tech Summit, ensuring that its brand and support of the high-profile event remained visible in a crowded conference with multiple headline sponsors.

ENNclick attended in person, live-tweeting key insights from @eirbusiness, tagging speakers, using the #DTS18 hashtag and engaging with followers. We also wrote daily wrap-up blogs which were promoted across all social channels. The final result was a strong digital footprint for eir business throughout the most important technology event in the country.

  • Steady stream of eir business branded content for #DTS18
  • Monthly tweet impressions reached an annual high during #DTS18
  • Real-time & end-of-day content signalled a strong event presence for eir as sponsor

"The live tweeting programme from ENNclick did exactly what we hoped it would: it allowed us to cement our position as headline sponsor and helped us to reinforce the eir business brand in the digital space"

Iris Daly, Head of Digital, eir Business

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