Case Study: Olann and

Building an online magazine from zero to 15,000 readers per issue

Olann and – Ireland’s first fibre and craft magazine was launched in November 2015. Under the direction of co-founders Deirdre McArdle and Lora Millar, it has built a brand from scratch in the competitive online magazine sector and attracted a loyal readership.

Through quality content and imagery, significant social media engagement across multiple platforms including Instagram, Facebook and YouTube, and regular direct email campaigns, the magazine now attracts approximately 15K readers per issue from around the world.

  • Development of quality content, including features and interviews
  • Significant follower growth across social media channels – Instagram followers at 1,850
  • Continuous flow of new subscribers to quarterly email campaigns – 1,819 subscribers

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